GQ | February 2023
The Absolute Best Hair Products for Men
The best hair products for men all do essentially the same thing: they get your hairstyle right where you want it, and they keep it there. But they don't all go about it in the same way. We like to think of all products existing on some sort of hair-styling matrix, with the two key factors being hold and shine. In other words, what kind of grip do you want your product to give you, if any at all? (Do you want a firm hold or a flexible hold?) And what level of matte or shiny do you want to achieve? (Do you want a matte finish or a shiny one?)